The LIC is planning to redesign 12 policies by the end of
this year to comply with the revised life insurance guidelines laid down by the
IRDA in February.
The country’s largest life insurer is facing the dual
challenge of having an adequate number of policies that adhere to the revised
guidelines and sufficient trained agents to sell them.
The Insurance Regulatory and Development Authority (IRDA) had
initially set a deadline of September 30 to life insurers to come up with
policies conforming to the new guidelines. The deadline was later extended to
December 31.
The LIC had 50 saleable policies at the beginning of the
year. Almost all of them need to be revised following the IRDA directive.
At present, the LIC’s Jeevan Arogya and Jeevan Akshay meet
the new guidelines. The challenge that lies before the LIC is to retain the agents
on the policy changes within a
short time….. with new plans, new conditions… for all those things they have to
spend a lot of time and money. The LIC has more than 1.4 lakh agents in the eastern
zone, which serves 3.36 crore policyholders through various branches and
satellite offices.